About us

About us

When we were twenty we just wanted to be beautiful, at thirty we wanted to stay beautiful, and as our forties approached, we wanted to be not only beautiful, but healthy, too. So we created the concept PURE.

Pure means not only clean, but flawless, unspoilt, uncontaminated, unadulterated, natural… And so PURE DISTRICT was born. A place in which we wanted to preserve all of the above mentioned adjectives. For ages we were searching for such a place, and here it is! At Budečská ulice 11, a stone’s throw from Náměstí Míru in the Prague neighbourhood of Vinohrady.

You can drop by the wellbeing concept store PURE DISTRICT for a cup of KOMBE tea, shop, pick up a package you’ve ordered online, and most of all, try out WHAMISA – 100% chemical-free cosmetics!

And with every purchase you make with us, you get a free gift. Welcome to the world of longevity we believe in. We’ll never offer you anything that we haven’t thoroughly tried out, or that doesn’t work.

Lucka & Líba 


PharmDr. Lucia Havlíková
She received her Master’s from the Faculty of Pharmacy in Hradec Králové, before successfully completing her doctoral studies at the same institution. She has worked in various pharmaceutical companies in the fields of oncology, rheumatology, dermatology and internal medicine as a medical consultant. Her wide-ranging career has given her a wealth of experience in healthcare. lucia.havlikova@puredistrict.cz

MgA. Líba Drdáková
She studied at the Theatre Faculty of the Academy of Performing Arts in Prague. For many years a member of the Sklep Theatre, in the last decade she has been working in the media. Among other jobs, she was chief editor for six years of Žena.cz, for two years created PR for the biggest CZ online fashion store ZOOT.cz, and also managed all online projects of ‘reality show’, created for FTV Prima. You can find out more about her on the blog nedokonale.cz. liba.drdakova@puredistrict.cz