When we were twenty, we just wanted to be beautiful. At thirty, we wanted to stay beautiful. And, as our fifties approach, we want to be not only beautiful, but healthy too. So we created the concept PURE.

Our big advantage is that one of us is a doctor of pharmacy – PharmDr. Lucia Havlíková. Her background means she has an accurate grasp of the composition of all our products. Not only of medicaments, but dietary supplements and cosmetics as well. Which is why we opted to go the route of creating our own range of products, ones that would make genuine sense and really work. We will never skimp on product quality and never deceive our customers with misleading advertising. For a life more beautiful, Líba and Lucka.